Relationship Marketing is the
Future of Marketing

Learn, discuss, share ideas, network and contribute to the evolution of customer marketing.

Optimove Connect is the world’s premier relationship marketing event, bringing together the leading strategists, brands and practitioners from across the global community of CRM specialists. Join 900+ executives and thought leaders for a two-day symposium on the art and science of customer marketing.

Learn about the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Get inspired, network and share ideas with top marketers who, just like you, are focused on maximizing customer value.

Register now to save your spot—space is limited.

Keynote Speakers

Transformational Leadership
blake irving
Chief Executive Officer, GoDaddy
Redefining the Customer
pini yakuel
Chief Executive Officer, Optimove

Speakers

Andrew Cochrane

Chief Commercial Officer, SBTech

    Francesco Hugony

    Online Gaming CRM Strategy, Sisal

      Jessica Granata

      Director of Marketing, Paul Stuart

        Jackson Jeyanayagam

        Chief Marketing Officer, Boxed.com

          Prof. Barak Libai

          Professor of Marketing, Arison School of Business

            Darren Lovern

            Chief Marketing Officer, Fortuna

              Stephanie McKay

              Senior Manager, Email Marketing & Personalization, Lucky Vitamin

                Lev Peker

                Chief Marketing Officer, Adorama

                  Gil Rotem

                  Former Board Member, Bet365 Group

                    Gloria Synn

                    Vice President, Member Strategy and Monetization, Dollar Shave Club

                      Daniel Wiesenfeld

                      Sr. Director, Customer Analytics, J.Jill

                        Amit Bivas

                        VP Marketing, Optimove

                          Yoav Susz

                          VP Revenue, Optimove

                            Hadas Tamir

                            Director of Customer Success, Optimove

                              Pini Yakuel

                              Founder & CEO, Optimove

                                Agenda

                                14:00 – 14:45
                                Registration, Snacks and a Chilled Afternoon Beer

                                Pick up your badge, grab a beer, meet up with your peers and fellow Optimovers, and prepare for some hands-on relationship marketing workshops.

                                 -   Experiment Design: The Scientific Way to Compare CRM Tactics - Matan Block-Temin & Jonathan Inbar
                                 -   Content Repurposing: Have Something for Everyone, Always - Hadas Avrech & Scott Shapiro
                                 -   Email Marketing: Personalize Email Like You Personalize Your Website - Ella Aharon & Shefa Weinstein
                                 -   Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-term Impact - Nitay Alon & Yohai Sabag
                                 -   VIP Segmentation: Methodologies to Define Your Most Valuable Customers - Roni Cohen & Nadav Yekutiel
                                 -   Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives - Leigh Noy & Andrew Samuels

                                Wind down from a long (and insightful) afternoon, with a delectable buffet, tasty wine and good company!

                                Time to ramp things up! Grab another drink and get ready for a concert that’ll knock you off your (tired) feet.

                                9:00 – 10:00
                                Gathering, Schmoozing and a Proper Israeli Breakfast

                                Get your badge, have something to eat and prepare for a big day!

                                Optimove’s head of marketing kicks off Optimove Connect with an overview of today’s consumer, marketer, industry and the overarching challenges we’ll be discussing throughout the day.
                                Amit Bivas, VP Marketing, Optimove

                                How many times have you woken up in the middle of the night in a cold sweat, afraid that machines are taking over your job? With the rise of AI, more professionals are fearful of losing their jobs. In most cases, this fear is unjustified. Machines are here to help us, not to replace us. In this session, we’ll be showcasing how, throughout history, machines have made things easier, improved our lives, changed the way we look at things and have done (nearly) no harm.
                                Pini Yakuel, CEO, Optimove

                                Customer-centricity isn’t a new buzzword, but in the last few years, it has become a reality that can no longer be ignored. Brands with best-in-class products can easily be trounced by brands with best-in-class customer relationship marketing. More than ever, the value brands deliver to their customers goes far beyond the product itself. In this panel, CMOs from four leading brands will highlight some challenges they’ve faced, share their experiences while overcoming them and discuss the best practices they’ve developed during their journeys to true customer-centricity.
                                Panelists:
                                Prof. Barak Libai, Professor of Marketing, IDC
                                Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com
                                Darren Lovern, Chief Marketing Officer, Fortuna
                                Lev Peker, Chief Marketing Officer, Adorama

                                More and more businesses are trying to adopt Amazon Prime’s subscription model. Transactional businesses that develop a subscription-based offering are able to generate significant recurring revenues, leading to improved margins, business stability, and other benefits. However, many businesses that start making this shift tend to underestimate the core differences between the transactional and subscription models, as well as the significant changes required in terms of CRM marketing. In this session, Gloria Synn, VP Member Strategy at Dollar Shave Club, will showcase what relationship marketing looks like from the perspective of one of the most successful subscription-based business in the world today.
                                Gloria Synn, Vice President, Member Strategy and Monetization, Dollar Shave Club

                                Grab a plate, pile it up and be ready to discover what all the fuss is about Israeli’s (incredible) cuisine

                                15 years ago, strategic investment in CRM was considered revolutionary. Today, everyone does CRM. In competitive direct-to-consumer environments, better CRM is no longer only an advantage, it has become necessary for survival. In this session, industry expert Gil Rotem will share from his experience what makes great CRM, and why smarter CRM is critical.
                                Gil Rotem, Former Board Member, Bet365 Group

                                With the rise of companies like Netflix, Spotify, and many others, the question of whether or not subscription-based business models are appealing to consumers has been put to rest. At the same time, transactional models have always been there, and will always be there. Consumers grasp these two models in different ways to fulfill different needs. As such, CRM goals and strategies must differ for each of these models. In this panel, executives from companies employing both types of models will discuss the similarities and differences between the required CRM strategies, and what each can learn from the other.
                                Panelists:
                                Jessica Granata, Director of Marketing, Paul Stuart
                                Natalie Malevsky, VP Product Marketing, The Culture Trip
                                Stephanie McKay, Senior Manager, Email Marketing & Personalization, Lucky Vitamin
                                Gloria Synn, Vice President, Member Strategy and Monetization, Dollar Shave Club

                                Anyone can buy anything on Amazon. So, how do independent retail brands survive? In the Amazon Era, brands need to reinvent themselves in order to stand up against the “giant.” Innovative strategies and meaningful brand-customer relationships are the only way to thrive in these challenging times. In this session, a marketing executive from a leading global consumer electronics retailer will share how his brand sticks it to Amazon and continues to command a significant share of this ultra-competitive market.
                                Lev Peker, Chief Marketing Officer, Adorama

                                Sip some tasty coffee or grab a soda – whatever it takes not to fall asleep before the grand finale!

                                In this panel, marketing practitioners and university professors will join together to identify the key drivers of customer loyalty, to debate whether or not it is even possible to proactively build loyalty and to discuss how to build loyalty without reducing returns or eroding profits.
                                Panelists:
                                Andrew Cochrane, Chief Commercial Officer, SBTech
                                Hugony Francesco, Online Gaming CRM Strategy, Sisal
                                Rinat Halifi, Head of CRM, Fiverr
                                Daniel Wiesenfeld, Sr. Director, Customer Analytics, J.Jill

                                Consumers have significantly changed over the past decade. Online, mobile, gens Y and Z, Facebook, Amazon, GDPR and many other modern phenomena have changed the world for good.
                                Consumer 3.0 is intolerant to irrelevant marketing and expects brands to speak with her and not at her. Consumer 3.0 has developed keen messaging filters and does not allow just anyone to pass through them. Today’s consumers expect more, and if they don’t get what they expect, they quickly shift to the competition (and tell their friends all about it). To survive and thrive, marketers need to adapt to the Consumer 3.0 mindset. In this session, veteran marketing executive Jackson Jeyanayagam, currently CMO of Boxed.com, will discuss how he built marketing strategies that successfully accommodated the needs and preferences of the modern consumer.
                                Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com

                                This final session will present a very interesting point of view on the future of relationship marketing. What is the next phase of the customer-marketing-technology continuum? This session will leave you with the food for thought that Optimove Connect is all about …
                                Yoav Susz, VP Revenue, Optimove

                                Chillax on the roof with corny cocktails and an amazing sunset.
                                We promise there’s no better way to conclude this year’s Optimove Connect.

                                SPEAKERS

                                DAYS

                                WORKSHOPS

                                ATTENDEES

                                Monday, 30 October, 20:00

                                Special Rock Concert: Red Band!

                                Agenda

                                From keynote speeches to panel discussions to round-table workshops, the … were definitely relevant to today’s changes in the marketing arena. … How well do you really know your customers?

                                14:00 – 14:45
                                Registration, Snacks and a Chilled Afternoon Beer

                                Pick up your badge, grab a beer, meet up with your peers and fellow Optimovers, and prepare for some hands-on relationship marketing workshops.

                                 -   Experiment Design: The Scientific Way to Compare CRM Tactics - Matan Block-Temin & Jonathan Inbar
                                 -   Content Repurposing: Have Something for Everyone, Always - Hadas Avrech & Scott Shapiro
                                 -   Email Marketing: Personalize Email Like You Personalize Your Website - Ella Aharon & Shefa Weinstein
                                 -   Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-term Impact - Nitay Alon & Yohai Sabag
                                 -   VIP Segmentation: Methodologies to Define Your Most Valuable Customers - Roni Cohen & Nadav Yekutiel
                                 -   Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives - Leigh Noy & Andrew Samuels

                                Wind down from a long (and insightful) afternoon, with a delectable buffet, tasty wine and good company!

                                Time to ramp things up! Grab another drink and get ready for a concert that’ll knock you off your (tired) feet.

                                9:00 – 10:00
                                Gathering, Schmoozing and a Proper Israeli Breakfast

                                Get your badge, have something to eat and prepare for a big day!

                                Optimove’s head of marketing kicks off Optimove Connect with an overview of today’s consumer, marketer, industry and the overarching challenges we’ll be discussing throughout the day.
                                Amit Bivas, VP Marketing, Optimove

                                How many times have you woken up in the middle of the night in a cold sweat, afraid that machines are taking over your job? With the rise of AI, more professionals are fearful of losing their jobs. In most cases, this fear is unjustified. Machines are here to help us, not to replace us. In this session, we’ll be showcasing how, throughout history, machines have made things easier, improved our lives, changed the way we look at things and have done (nearly) no harm.
                                Pini Yakuel, CEO, Optimove

                                Customer-centricity isn’t a new buzzword, but in the last few years, it has become a reality that can no longer be ignored. Brands with best-in-class products can easily be trounced by brands with best-in-class customer relationship marketing. More than ever, the value brands deliver to their customers goes far beyond the product itself. In this panel, CMOs from four leading brands will highlight some challenges they’ve faced, share their experiences while overcoming them and discuss the best practices they’ve developed during their journeys to true customer-centricity.
                                Panelists:
                                Prof. Barak Libai, Professor of Marketing, IDC
                                Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com
                                Darren Lovern, Chief Marketing Officer, Fortuna
                                Lev Peker, Chief Marketing Officer, Adorama

                                More and more businesses are trying to adopt Amazon Prime’s subscription model. Transactional businesses that develop a subscription-based offering are able to generate significant recurring revenues, leading to improved margins, business stability, and other benefits. However, many businesses that start making this shift tend to underestimate the core differences between the transactional and subscription models, as well as the significant changes required in terms of CRM marketing. In this session, Gloria Synn, VP Member Strategy at Dollar Shave Club, will showcase what relationship marketing looks like from the perspective of one of the most successful subscription-based business in the world today.
                                Gloria Synn, Vice President, Member Strategy and Monetization, Dollar Shave Club

                                Grab a plate, pile it up and be ready to discover what all the fuss is about Israeli’s (incredible) cuisine

                                15 years ago, strategic investment in CRM was considered revolutionary. Today, everyone does CRM. In competitive direct-to-consumer environments, better CRM is no longer only an advantage, it has become necessary for survival. In this session, industry expert Gil Rotem will share from his experience what makes great CRM, and why smarter CRM is critical.
                                Gil Rotem, Former Board Member, Bet365 Group

                                With the rise of companies like Netflix, Spotify, and many others, the question of whether or not subscription-based business models are appealing to consumers has been put to rest. At the same time, transactional models have always been there, and will always be there. Consumers grasp these two models in different ways to fulfill different needs. As such, CRM goals and strategies must differ for each of these models. In this panel, executives from companies employing both types of models will discuss the similarities and differences between the required CRM strategies, and what each can learn from the other.
                                Panelists:
                                Jessica Granata, Director of Marketing, Paul Stuart
                                Natalie Malevsky, VP Product Marketing, The Culture Trip
                                Stephanie McKay, Senior Manager, Email Marketing & Personalization, Lucky Vitamin
                                Gloria Synn, Vice President, Member Strategy and Monetization, Dollar Shave Club

                                Anyone can buy anything on Amazon. So, how do independent retail brands survive? In the Amazon Era, brands need to reinvent themselves in order to stand up against the “giant.” Innovative strategies and meaningful brand-customer relationships are the only way to thrive in these challenging times. In this session, a marketing executive from a leading global consumer electronics retailer will share how his brand sticks it to Amazon and continues to command a significant share of this ultra-competitive market.
                                Lev Peker, Chief Marketing Officer, Adorama

                                Sip some tasty coffee or grab a soda – whatever it takes not to fall asleep before the grand finale!

                                In this panel, marketing practitioners and university professors will join together to identify the key drivers of customer loyalty, to debate whether or not it is even possible to proactively build loyalty and to discuss how to build loyalty without reducing returns or eroding profits.
                                Panelists:
                                Andrew Cochrane, Chief Commercial Officer, SBTech
                                Hugony Francesco, Online Gaming CRM Strategy, Sisal
                                Rinat Halifi, Head of CRM, Fiverr
                                Daniel Wiesenfeld, Sr. Director, Customer Analytics, J.Jill

                                Consumers have significantly changed over the past decade. Online, mobile, gens Y and Z, Facebook, Amazon, GDPR and many other modern phenomena have changed the world for good.
                                Consumer 3.0 is intolerant to irrelevant marketing and expects brands to speak with her and not at her. Consumer 3.0 has developed keen messaging filters and does not allow just anyone to pass through them. Today’s consumers expect more, and if they don’t get what they expect, they quickly shift to the competition (and tell their friends all about it). To survive and thrive, marketers need to adapt to the Consumer 3.0 mindset. In this session, veteran marketing executive Jackson Jeyanayagam, currently CMO of Boxed.com, will discuss how he built marketing strategies that successfully accommodated the needs and preferences of the modern consumer.
                                Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com

                                This final session will present a very interesting point of view on the future of relationship marketing. What is the next phase of the customer-marketing-technology continuum? This session will leave you with the food for thought that Optimove Connect is all about …
                                Yoav Susz, VP Revenue, Optimove

                                Chillax on the roof with corny cocktails and an amazing sunset.
                                We promise there’s no better way to conclude this year’s Optimove Connect.

                                Tickets

                                Choose the best pricing

                                Single Pass
                                $33
                                • Regular Seating
                                • Free Snacks
                                • Custom Badge
                                • Certificate
                                Buy now
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                                Early Bird
                                $99
                                • Regular Seating
                                • Free Snacks
                                • Custom Badge
                                • Certificate
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                                Multi Pass
                                $150
                                • Regular Seating
                                • Free Snacks
                                • Custom Badge
                                • Certificate
                                Buy now

                                Get Your Tickets Now

                                Space is limited, hurry to secure your place at Optimove Connect 2018

                                Full Conference Pass
                                $1200
                                • Pre-conference workshops
                                • Pre-conference networking bash
                                • Conference panels and keynotes
                                Single-Day Pass
                                $800
                                • Conference panels and keynotes
                                • Thought-provoking sessions
                                • Unparalleled networking

                                Contact connect@optimove.com to inquire about special rates for direct-to-consumer brands or groups.

                                Special Performance by Marina Maximilian Blumin
                                Special Performance by Marina Maximilian Blumin

                                Highlights from Last Year


                                In October 2017, Optimove Connect brought together the global customer marketing community in Tel Aviv for the third Optimove Connect. Attendees learned, shared and networked with thought leaders, CRM experts and other professionals from leading brands. From inspiring keynotes to panel discussions to hands-on workshops, the conference was abuzz with the tremendous energy that results from new insights, “Eureka!” moments and new professional relationships. Last year’s event was attended by 500+ of the brightest marketers from leading brands, including:

                                Stitch Fix
                                B and H
                                MyHerrtiage
                                GoDaddy
                                Sweaty Betty
                                Deezer
                                Sisal
                                Outbrain

                                Trask – Yosef Yekuti’eli 6, Tel Aviv-Yafo

                                “I found it fascinating, it’s really amazing to meet people solving very similar types of problems.”
                                Albina KehoeHead of CRM, Stitch Fix
                                “It’s absolutely fantastic to be here in Israel. It’s the beginning of an important journey for us, and we’re very pleased to be connected with Optimove.”
                                Simon Hill NortonCEO, Sweaty Betty
                                “Interesting insights on what’s next in the marketing environment and marketing strategy. It was a very good experience for me.”
                                Marco TisoDirector of Online Gaming, Sisal

                                Register for Optimove Connect now!

                                Get inspired, network, share ideas and discuss best practices with top customer marketers from around the world.

                                Sponsors

                                Venue

                                • Trask
                                • Yosef Yekuti'eli 6, Tel Aviv-Yafo