Relationship Marketing is the
Future of Marketing

Learn, discuss, share ideas, network and contribute to the evolution of customer marketing.

Optimove Connect is the world’s premier relationship marketing event, bringing together the leading strategists, brands and practitioners from across the global community of CRM specialists. Join 900+ executives and thought leaders for a two-day symposium on the art and science of customer marketing.

Learn about the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Get inspired, network and share ideas with top marketers who, just like you, are focused on maximizing customer value.

Register now to save your spot—space is limited.

Keynote Speakers

Transformational Leadership
blake irving
Chief Executive Officer, GoDaddy
Redefining the Customer
pini yakuel
Chief Executive Officer, Optimove

Speakers

Lev Peker

Chief Marketing Officer, Adorama

    Gloria Synn

    Vice President, Member Strategy and Monetization, Dollar Shave Club

      Gil Rotem

      Former Board Member, Bet365 Group

        Sharon Venturi

        Marketing Executive, B&H Photo

          Andrew Cochrane

          Chief Commercial Officer, SBTech

            Prof. Barak Libai

            Professor of Marketing, Arison School of Business

              Pini Yakuel

              Founder & CEO, Optimove

                Yoav Susz

                VP Revenue, Optimove

                  Amit Bivas

                  VP Marketing, Optimove

                    Agenda

                    14:00 – 14:45
                    Registration, snacks and a chilled afternoon beer

                    Pick up your badge, grab a beer, meet up with your peers and fellow Optimovers, and prepare for some hands-on relationship marketing workshops.

                     -   Experiment Design: The Scientific Way to Compare Your CRM Tactics
                     -   Content Repurposing: Always Have Something for Everyone
                     -   Email Marketing: Personalize Email Like You Personalize Your Website
                     -   Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-term Impact
                     -   CRM in the Service of Acquisition: Closing the Retention-Acquisition Loop
                     -   Stack Architecture: Build a Marketing Tech Stack to Meet Your Business Objectives

                    Wind down from a long (and insightful) afternoon, with a delectable buffet, tasty wine and good company!

                    Time to ramp things up! Grab another drink and get ready for a concert that’ll knock you off your (tired) feet.

                    9:00 – 10:00
                    Registration, schmoozing and a scrumptious Israeli breakfast

                    Get your badge, have something to eat and prepare for a big day!

                    Optimove’s head of marketing kicks off Optimove Connect with an overview of today’s consumer, marketer, industry and the overarching challenges we’ll be discussing throughout the day.

                    How many times have you woken up in the middle of the night in a cold sweat, afraid that machines are taking over your job? With the rise of AI, more professionals are fearful of losing their jobs. In most cases, this fear is unjustified. Machines are here to help us, not to replace us. In this session, we’ll be showcasing how, throughout history, machines have made things easier, improved our lives, changed the way we look at things and have done (nearly) no harm.

                    In this panel, marketing practitioners and university professors will join together to identify the key drivers of customer loyalty, to debate whether or not it is even possible to proactively build loyalty, and to discuss how to build loyalty without reducing returns or eroding profits.

                    It seems that, over time, many in our industry have forgotten that CRM stands for Customer Relationship Management, or have tried to redefine what CRM even means. In this session, a leading retail brand will share how it has rethought its CRM strategy to deliver on the real promise of building, managing and nurturing customer relationships as a growth driver for the business.

                    Grab a plate, pile it up and be ready to discover what all the fuss is about Israeli’s (incredible) cuisine

                    With the rise of companies like Netflix, Spotify and many others, the question of whether or not subscription-based business models are appealing to consumers has become irrelevant. Pay-as-you-go models have always been there, and will always be there. Consumers grasp these two models as two different ways to fulfil different needs. As such, CRM goals differ between each of these models. In this session, Optimove professionals, together with brands from both model types, will discuss the similarities and differences between these CRM strategies, and what can each learn from the other.

                    15 years ago, strategic investment in CRM was considered revolutionary. Today, everyone does CRM. In competitive direct-to-consumer environments, better CRM is no longer only an advantage, it has become necessary for survival. In this session, industry expert Gil Rotem will share from his experience what makes great CRM, and why smarter CRM is critical.

                    Anyone can buy anything on Amazon. So, how do independent retail brands survive? In the Amazon Era, brands need to reinvent themselves in order to stand up against the “giant.” Innovative strategies and meaningful brand-customer relationships are the only way to thrive in these challenging times. In this session, a marketing executive from a leading global consumer electronics retailer will share how his brand sticks it to Amazon, and continues to command a significant share of this ultra-competitive market.

                    Sip some tasty coffee or grab a soda – whatever it takes not to fall asleep before the grand finale!

                    Cambridge Analytica, GDPR adoption and many more events throughout the year have raised consumer awareness about how their data is used. On one hand, brands are expected to craft their marketing to fit each unique consumer, while on the other hand, the same consumer expects brands to be vigilant with their personal data. It is no secret that the foundation of personalized and contextual brand-consumer relationships is customer data. This conflict places new, very difficult challenges on marketers. In this session, industry professionals will discuss – and share examples of – how brands can keep their customer communications relevant, while fully complying with data privacy requirements and regulations.

                    Customers move faster than ever before, loyalty is rare and brands are expected, more than ever, to provide distinct value to each individual customer. Today’s “new customer” created a new marketer who reinvented the use of technology, changing the way brands think and compete, forever. In this keynote, Optimove’s CEO will lay out the new challenges facing brands, how to balance the consumer-brand-technology-marketing equation and how to succeed at building strong customer relationships.

                    This final session will present a very interesting point of view on the future of relationship marketing. What is the next phase of the customer-marketing-technology continuum? This session will leave you with the food for thought that Optimove Connect is all about …

                    We promise there’s no better way to conclude this year’s Optimove Connect.

                    SPEAKERS

                    DAYS

                    WORKSHOPS

                    ATTENDEES

                    Monday, 30 October, 20:00

                    Special Rock Concert: Red Band!

                    Agenda

                    From keynote speeches to panel discussions to round-table workshops, the … were definitely relevant to today’s changes in the marketing arena. … How well do you really know your customers?

                    14:00 – 14:45
                    Registration, snacks and a chilled afternoon beer

                    Pick up your badge, grab a beer, meet up with your peers and fellow Optimovers, and prepare for some hands-on relationship marketing workshops.

                     -   Experiment Design: The Scientific Way to Compare Your CRM Tactics
                     -   Content Repurposing: Always Have Something for Everyone
                     -   Email Marketing: Personalize Email Like You Personalize Your Website
                     -   Advanced Campaign Analysis: Measuring Campaign Effectiveness and Long-term Impact
                     -   CRM in the Service of Acquisition: Closing the Retention-Acquisition Loop
                     -   Stack Architecture: Build a Marketing Tech Stack to Meet Your Business Objectives

                    Wind down from a long (and insightful) afternoon, with a delectable buffet, tasty wine and good company!

                    Time to ramp things up! Grab another drink and get ready for a concert that’ll knock you off your (tired) feet.

                    9:00 – 10:00
                    Registration, schmoozing and a scrumptious Israeli breakfast

                    Get your badge, have something to eat and prepare for a big day!

                    Optimove’s head of marketing kicks off Optimove Connect with an overview of today’s consumer, marketer, industry and the overarching challenges we’ll be discussing throughout the day.

                    How many times have you woken up in the middle of the night in a cold sweat, afraid that machines are taking over your job? With the rise of AI, more professionals are fearful of losing their jobs. In most cases, this fear is unjustified. Machines are here to help us, not to replace us. In this session, we’ll be showcasing how, throughout history, machines have made things easier, improved our lives, changed the way we look at things and have done (nearly) no harm.

                    In this panel, marketing practitioners and university professors will join together to identify the key drivers of customer loyalty, to debate whether or not it is even possible to proactively build loyalty, and to discuss how to build loyalty without reducing returns or eroding profits.

                    It seems that, over time, many in our industry have forgotten that CRM stands for Customer Relationship Management, or have tried to redefine what CRM even means. In this session, a leading retail brand will share how it has rethought its CRM strategy to deliver on the real promise of building, managing and nurturing customer relationships as a growth driver for the business.

                    Grab a plate, pile it up and be ready to discover what all the fuss is about Israeli’s (incredible) cuisine

                    With the rise of companies like Netflix, Spotify and many others, the question of whether or not subscription-based business models are appealing to consumers has become irrelevant. Pay-as-you-go models have always been there, and will always be there. Consumers grasp these two models as two different ways to fulfil different needs. As such, CRM goals differ between each of these models. In this session, Optimove professionals, together with brands from both model types, will discuss the similarities and differences between these CRM strategies, and what can each learn from the other.

                    15 years ago, strategic investment in CRM was considered revolutionary. Today, everyone does CRM. In competitive direct-to-consumer environments, better CRM is no longer only an advantage, it has become necessary for survival. In this session, industry expert Gil Rotem will share from his experience what makes great CRM, and why smarter CRM is critical.

                    Anyone can buy anything on Amazon. So, how do independent retail brands survive? In the Amazon Era, brands need to reinvent themselves in order to stand up against the “giant.” Innovative strategies and meaningful brand-customer relationships are the only way to thrive in these challenging times. In this session, a marketing executive from a leading global consumer electronics retailer will share how his brand sticks it to Amazon, and continues to command a significant share of this ultra-competitive market.

                    Sip some tasty coffee or grab a soda – whatever it takes not to fall asleep before the grand finale!

                    Cambridge Analytica, GDPR adoption and many more events throughout the year have raised consumer awareness about how their data is used. On one hand, brands are expected to craft their marketing to fit each unique consumer, while on the other hand, the same consumer expects brands to be vigilant with their personal data. It is no secret that the foundation of personalized and contextual brand-consumer relationships is customer data. This conflict places new, very difficult challenges on marketers. In this session, industry professionals will discuss – and share examples of – how brands can keep their customer communications relevant, while fully complying with data privacy requirements and regulations.

                    Customers move faster than ever before, loyalty is rare and brands are expected, more than ever, to provide distinct value to each individual customer. Today’s “new customer” created a new marketer who reinvented the use of technology, changing the way brands think and compete, forever. In this keynote, Optimove’s CEO will lay out the new challenges facing brands, how to balance the consumer-brand-technology-marketing equation and how to succeed at building strong customer relationships.

                    This final session will present a very interesting point of view on the future of relationship marketing. What is the next phase of the customer-marketing-technology continuum? This session will leave you with the food for thought that Optimove Connect is all about …

                    We promise there’s no better way to conclude this year’s Optimove Connect.

                    Tickets

                    Choose the best pricing

                    Single Pass
                    $33
                    • Regular Seating
                    • Free Snacks
                    • Custom Badge
                    • Certificate
                    Buy now
                    Hot!
                    Early Bird
                    $99
                    • Regular Seating
                    • Free Snacks
                    • Custom Badge
                    • Certificate
                    Buy now
                    Multi Pass
                    $150
                    • Regular Seating
                    • Free Snacks
                    • Custom Badge
                    • Certificate
                    Buy now

                    Get Your Tickets Now

                    Space is limited, hurry to secure your place at Optimove Connect 2018

                    Full Conference Pass
                    $1200
                    • Pre-conference workshops
                    • Pre-conference networking bash
                    • Conference panels and keynotes
                    Single-Day Pass
                    $800
                    • Conference panels and keynotes
                    • Thought-provoking sessions
                    • Unparalleled networking

                    Current Optimove clients are entitled to a discount – contact your CSM for a promo code.

                    Special Performance by Marina Maximilian Blumin
                    Special Performance by Marina Maximilian Blumin

                    Highlights from Last Year


                    In October 2017, Optimove Connect brought together the global customer marketing community in Tel Aviv for the third Optimove Connect. Attendees learned, shared and networked with thought leaders, CRM experts and other professionals from leading brands. From inspiring keynotes to panel discussions to hands-on workshops, the conference was abuzz with the tremendous energy that results from new insights, “Eureka!” moments and new professional relationships. Last year’s event was attended by 500+ of the brightest marketers from leading brands, including:

                    Stitch Fix
                    B and H
                    MyHerrtiage
                    GoDaddy
                    Sweaty Betty
                    Deezer
                    Sisal
                    Outbrain

                    For sponsorship inquiries, please email connect@optimove.com

                    “I found it fascinating, it’s really amazing to meet people solving very similar types of problems.”
                    Albina KehoeHead of CRM, Stitch Fix
                    “It’s absolutely fantastic to be here in Israel. It’s the beginning of an important journey for us, and we’re very pleased to be connected with Optimove.”
                    Simon Hill NortonCEO, Sweaty Betty
                    “Interesting insights on what’s next in the marketing environment and marketing strategy. It was a very good experience for me.”
                    Marco TisoDirector of Online Gaming, Sisal

                    Register for Optimove Connect now!

                    Get inspired, network, share ideas and discuss best practices with top customer marketers from around the world.

                    Sponsors

                    Venue

                    • Trask
                    • Yosef Yekuti'eli 6, Tel Aviv-Yafo